For our tenth anniversary, we chose to do something different. We are dedicated to innovation, which for us has a very specific meaning: enhancing what already exists, improving it, and projecting it towards the future, in order to always be the best in the present. So, in addition to our “long-term” CSR projects, such as the trees with Treedom and our participation in the UN Global Compact Network Italy, we identified a specific, local action that – at least for us – holds great symbolic value.
At the Royal Palace, in Piazza Castello in Turin, there is one of the city’s greatest treasures: the Royal Museums of Turin. An invaluable heritage, woven into every fabric, stucco, painting, and tile, telling the history of our country, from its origins to today. There are also many artworks in need of restoration, and we decided to support a specific one in the Hall of the Grooms, where the recovery of six beautiful overdoors is currently underway.
The protagonist of the restoration is the painting by Giuseppe Nogari from 1747, titled “Joseph in Prison Interprets Dreams.” During the initial assessments conducted by the Mnemosyne Servizi laboratory, it was revealed that its conservation conditions were more precarious compared to other works. The painting is indeed affected by a significant surface deposit, a very dark patina mainly caused by the oxidation of the varnish, which prevents a proper reading of the artwork, along with extensive lifting and flaking of the paint that require substantial consolidation. Therefore, a diagnostic and photographic campaign will be planned, followed by the restoration process, which will be shared with the public step by step, as is our custom, to gather questions and curiosities that we can explore together.
“Giuseppe in carcere interpreta i sogni” (MRT)
We are following with great interest and dedication the journey of KEART, a project that combines communication, fundraising, CSR, and all the aspects that can optimize the relationship between private sponsors and public institutions such as museums.
We are happy to be one of the first entities to have tried this innovative model of collaboration between the public and private sectors, and we are committed, beyond just the contribution, to developing it in the future so that more and more companies and individuals can take responsibility for preserving our true wealth. Indeed, we believe that Italy’s greatest capital, second only to the spirit and intellectual capacity of its people, is its culture, beauty, and art. For this reason, offering our small contribution is a way to say a huge THANK YOU to all our clients, friends, suppliers, professionals… in short, to all the people who, over the past ten years, have walked a part of the journey with us.
Now the story begins: because the beauty of KEART and the work of Mnemosyne Servizi for Cultural Heritage lies in the ability to transform a complex task like restoration into an engaging journey for the public, raising awareness about the importance of preserving in the best possible conditions the beautiful legacies we have inherited. By projecting them into the future, with renewed vitality.
