Communication & Marketing

Web Design and Web Development

We design and develop custom digital ecosystems, using widely adopted and non-restrictive CMS platforms like WordPress and Drupal. We create corporate websites, e-commerce sites, and web tools with advanced functionalities, ensuring scalability, accessibility, and direct management by the client.

Security & Compliance

We adopt the best practices in cybersecurity, including structured backup policies and double-step hosting architectures between the test and production environments. Upon request, we implement security-by-design solutions, ensuring advanced protection of data and the platform.

Methodology and Processes

Each project begins with a strategic audit to analyze the client’s needs and build an optimized digital architecture. The design process develops in three phases:

1.Shared UX wireframe with the client to validate structure and functionality.

2. Graphic mockup, which adheres to the visual identity and communication goals.

3. Agile development, with rapid iterations to maximize flexibility and performance.

Specializations & Expertise

RCG boasts extensive experience in creating institutional websites for international organizations and in developing advanced e-commerce platforms, with journey management functionalities to optimize conversions and customer experience.

Art Direction and graphic

Visual design is never an end in itself: every graphic asset must align with the brand identity and strengthen its recognizability. Our approach to Art Direction integrates creativity and strategy, ensuring impactful and functional visual communication.

Branding & Identity

From logo definition to design system, we develop consistent and distinctive visual identities, with a focus on cross-media consistency.

Integrated communication

Each project is developed considering the scalability across multiple channels: traditional print, packaging, digital design, ADV and promotional materials.

Digital optimization

All graphic solutions are designed with a digital-first approach, focusing on readability, UX, and accessibility, ensuring an effective impact on every platform.

Our experience ranges from campaigns for international institutions to the creation of corporate materials and high-conversion advertising. A thoughtful aesthetic, never an end in itself, but designed to maximize the value of the investment over time.

Social media marketing CRM and SEO

An effective digital presence is not based on intuition, but on measurable and optimizable strategies over time. Our approach to Social Media, CRM & SEO integrates analysis, creativity, and constant monitoring to ensure optimized organic and paid growth.

Social Media Management

We plan and manage strategies on Facebook, Instagram, LinkedIn, TikTok, and X (Twitter), aligning them with brand awareness and conversion goals. Each editorial plan is supported by market and competitor analysis, along with advanced reporting.

SEO & Lead Generation

We optimize organic visibility with On-page and Off-page SEO strategies, working on content, site architecture, and link building to improve Google rankings. We integrate search advertising (Google Ads) and social ads to maximize the acquisition of qualified leads.

CRM & Dashboard Data-driven

We provide clients with live dashboards that are always accessible to monitor key KPIs: traffic, engagement, conversion rate, and lead tracking. This enables agile and informed management, from the first touchpoint to the final conversion.

Our expertise allows us to transform data into strategic decisions, ensuring solid and scalable digital growth.

Video and Commercial Production

The video is not just a visual content, but a powerful tool for branding and marketing. Each production is designed to be consistent with the brand identity, tone of voice, and distribution channel, ensuring maximum impact on the target audience.

Strategy & Consulting

We analyze the communication context, identifying the most effective formats and narrative styles for the message to be conveyed:

• Commercials for TV and digital advertising

• Corporate & institutional video

• Web-based content for social media and digital platforms

• Interviews & Corporate Storytelling

Technology & Innovation

We use the most advanced production techniques to create immersive and high-engagement content:

• Drone shots for dynamic and cinematic footage.

• 360° videos for VR and augmented reality.

• Motion graphics & animations for clear and effective explanations.

RCG manages the entire process, from pre-production to post-production, ensuring a technically flawless and strategically effective product.

Press Office & Digital PR

A solid reputation is not improvised: it is built with a targeted strategy and careful management of communication. Our press office & digital PR team works to transform company content into valuable news, ensuring the brand maintains a constant presence in local, national, and online media.

Strategy and Positioning

We analyze the market and define a newsworthy editorial plan, transforming corporate storytelling into content that is engaging for journalists and stakeholders. Every communication is designed to align with the brand’s positioning and contribute to building an authoritative web reputation.

Press Office & PR

• Writing press kits and press releases optimized for each channel.

• Targeted distribution to newspapers, radio, TV, and digital media.

• Follow-up and media relations to ensure optimal coverage and visibility.

Digital PR & Online Presence

• Content creation for blogs, digital magazines, and industry platforms.

• Strategic collaborations with opinion leaders and influencers.

• Monitoring of online brand reputation and management of any issues.

The goal is to ensure continuity and consistency in communication, transforming every piece of news into an opportunity for growth and strengthening the brand identity.

3D Rendering and Animation

3D visualization is a strategic tool for communicating complex ideas in a clear, effective, and emotional way. Thanks to cutting-edge technologies, we create photorealistic renders, animations, and immersive content that transform concepts into engaging visual experiences.

3D Rendering & Visualization

• Photorealistic renders for architecture, product design, interior design, and industrial design.

• Virtual prototyping to showcase concepts before production.

• Visual storytelling to enhance ideas and projects with high-impact images.

Animation & Interactivity

• 3D Motion Graphics for corporate presentations and digital content.

• Technical animations to illustrate processes, product functionality, and industrial projects.

• Augmented Reality (AR) & Virtual Reality (VR) for immersive and engaging experiences.

Our experience spans from branding to industrial design, with a customized approach that ensures maximum visual fidelity, technical quality, and communicative impact.

ATL campaigns and media planning

A successful campaign comes from a perfect balance between creativity, strategy, and media planning. We design and manage ATL (Above The Line) campaigns on TV, radio, print, and OOH, integrating them with targeted media planning to maximize coverage and communication effectiveness.

Strategy & Creativity

• Target and market analysis to identify the best positioning opportunities.

• Development of creative concepts and high-impact storytelling.

• Synergy between ATL and digital for an omnichannel communication.

Media Planning & Buying

• Strategic media planning on TV, radio, print, billboards and DOOH (Digital Out Of Home).

• Management of advertising investments to ensure the best cost-per-contact ratio.

• Continuous monitoring and optimization of campaign performance.

Thanks to our experience, we ensure effective coverage and measurable results, transforming every investment into a valuable branding action.

Growth hacking consultancy

Growth hacking is not just a method, but a mindset that combines marketing, data, and product to optimize a company’s growth. Through a scientific and iterative approach, we analyze, test, and scale strategies that maximize user acquisition, activation, and retention.

Strategy & Experimentation

• Data analysis and KPI definition to measure the effectiveness of growth actions.

•A/B testing and rapid experimentation on conversion funnels, pricing, and engagement strategies.

• Optimization of customer journey, CRO (Conversion Rate Optimization), and automations to maximize customer lifetime value.

Growth Channels & Tactics

• SEO, content marketing, and advertising to scale traffic and acquisition.

• Advanced lead nurturing strategies and marketing automation.

• Referral & viral loops, to turn users into brand ambassadors.

We adopt a data-driven and iterative approach, which allows us to optimize performance in real time and reduce acquisition costs, ensuring scalable and sustainable growth.

Art Consultancy

Art as a strategic lever for branding and Corporate Social Responsibility. Art Communication was created in collaboration with Keart to offer brands the opportunity to become patrons by funding restorations or supporting contemporary art events. A tailor-made project that combines cultural values, public engagement, and integrated communication.

A strategic approach

• Selection of artistic or restoration projects in line with company values.

• Definition of a cross-media communication plan to maximize the visibility of the initiative.

• Creation of engaging experiences for the target audience.

A mix of tools to amplify the impact

• Press office & PR, to gain coverage on traditional and digital media.

• Video production & social content, to tell the initiative in an emotional way.

• ATL on-site, to give visibility to the event with installations, billboards, and immersive strategies.

A unique service to transform art and culture into communication assets, creating social and reputational impact for brands that want to stand out.