Source: Quotidiano Piemontese
A Torino i primi pannelli pubblicitari sui ponteggi che mangiano l’inquinamento
Urban Vision S.p.a. will begin installing the first large-scale billboards in mid-February at the corner of Via Garibaldi and Via San Francesco d’Assisi, near the City Hall of Turin. These billboards will feature the patented green technology “THE BREATH,” capable of absorbing and disintegrating pollutant molecules. This innovative, zero-impact fabric does not require activation by external energy sources.
“This is just the first step that demonstrates the interest of large groups in investing in the often underestimated capital of Piedmont, which has great potential. The hope is that THE BREATH technology can play a role in the administration’s strategy to combat the city’s severe pollution,” said Dr. Fabio Mazzoni, Chairman of the Board of Urban Vision S.p.a., and Lawyer Edoardo Lombardo, from Turin, Chairman of the Board of Edizioni Retrò s.r.l.
The first installation in Turin was managed by Edizioni Retrò s.r.l., a Turin-based company operating in the fields of technological innovation, advertising communication, and the enhancement of real estate assets. They are the exclusive partner for Urban Vision S.p.A. in the Piedmont capital.
