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Multi-day online event management and social advertising
Mosaico Danza
The client moved a dance event online because of Covid, replacing an event that would otherwise have taken place at one or more venues in Italy.
Before the multi-evening event, we built awareness among a specifically targeted audience. Each evening was promoted through informative videos, encouraging users to register and then watch the event live on YouTube.
The project included 23 ads across Facebook and Instagram. The results reported in the source project were: post reach of 1,438,000, 85,400 post interactions, 230,000 video views and more than 700 additional followers.
